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Global Expansion

7 Tips for International Market Success

By May 18, 2017April 7th, 2023No Comments
7 Tips for International Market Success

For a small to midsize business owner that has hit a plateau in the States, global expansion into new territories can easily increase market success. Many companies consider global expansion to reach higher goals that may not be possible in their current economic environment.

If this sounds familiar, or if you’ve ever considered international expansion, check out our tips for international market success.

1. Take Advantage of Available Funding

Securing enough capital for overseas expansion is a struggle for many organizations. When taking a business overseas, most companies don’t realize that there is available funding – depending on the country and industry. Many local and international governments want to boost their economies, which is why they offer incentives to companies looking to expand into their region.

One of the biggest oversights companies make is not taking advantage of these funding opportunities and leaving money on the table. By tapping into government and private sources of financing,  companies can receive available resources that can be a valuable asset when growing overseas.

2. Develop a Solid Global Strategy

Although it may seem like common sense, many companies fail to fully prepare for global expansion. One of the most important tasks is to create a plan for your product or service. Essentially, do research to determine the likelihood of success for your product or service in a new market.

Consider investing in market research to help get a better idea of the business environment. While most American products and services are embraced overseas, there are a handful of products and services that just won’t translate into different cultures. For example, Walmart has more than 8,500 stores in 15 countries, under 55 different names, and is the largest private employer in the United States and Mexico, and is the third-largest in Canada. Despite its global success, Walmart dramatically failed after nine years in Germany. While there isn’t a clear reason why the retail giant failed in Germany, many believe that it’s because of cultural differences that weren’t clicking in the European country.

By using an agile expansion option like a global Employer of Record to establish a presence in a target country, companies can test out their business plan to measure its potential for success.

3. Go Lean for International Market Success

Speaking of agile expansion options, it’s best to keep it lean when taking a business overseas. Employer of Record services can help an organization save money, time, and resources. In addition, if a market does not prove successful, an Employer of Record makes it easier to compliantly exit a market with ease.

In comparison, companies that establish a full legal entity within a market can expect to spend thousands of dollars and multiple months. Additionally, if a market isn’t successful and a company needs to pull out, the cost and time it took to set up can be expected to triple in order to compliantly teardown operations. On top of it all, a foreign subsidiary means a company is responsible to manage all compliance requirements and labor laws in any country they have operations.

4. Start Small and Expand When Needed

We mentioned using lean methods for global expansion but going lean can also apply to growing an international team. Managing a team across the globe is a challenge. Companies have to navigate cultural norms, communication, and relationships with management and employees. Getting everyone on the same page can be a large investment of time and resources.

Companies can consider hiring team members such as independent contractors, temporary employees, or part-time employees to kick off operations in your new markets. However, given the compliance risks associated with this option, we suggest working with an Employer of Record in order to manage compliance of these team members.

5. Pick a Global Expansion Partner for Market Success

Companies that enter foreign markets need to fully understand all aspects of the country’s laws and regulations. Companies can successfully do by partnering up with companies whose primary focus is to understand potential risks and recognize warning signs. In-country partners include a local attorney to protect liability and a consultant to advise on local compliance. There are also companies like Velocity Global that can manage the entire hiring process.

Picking the right global expansion partner can make all this difference in the global expansion experience.

6. Let Mistakes Happen

Global expansion is a tricky process, even for companies that have taken time to prepare and do their research. It is important for companies to give themselves and their international team time to learn the ropes and adjust to the new dynamic. Allow time to nurture and empower an international team, and avoid becoming a “helicopter CEO.” Instead, understand that obstacles will arise and know how to approach them when they do.

7. Put in Plenty of Personal Effort

Finally, the most important aspect of international market success is getting boots on the ground, experiencing the market first-hand and learning about the culture to make sure it’s a good fit for your organization.

As mentioned previously, you can enter a new market easily and quickly with the right approach. In addition, many countries have ESTA agreements (electronic system for travel authorization) making business travel a bit easier. Before entering a country, check to see if you need a visa. Depending on how much time you spend in your target country, you may need to file a tax statement or apply for personal identification (Social Security number, etc.). Even opening a bank account can take many weeks to complete. Our international expansion services can help you navigate these hurdles and accomplish your expansion goals faster.

Get in touch with our team to learn about your international expansion options and discover the best ways to achieve market success.