DENVER, June 15, 2023 –
Velocity Global, the world’s expert on work, today announced the launch of a new brand identity, product UI, and website, all of which more accurately represent their next phase of growth and scale. Over the last decade, the company has led the industry in helping businesses expand their global footprint while also creating economic opportunity for thousands of people around the world with a platform that makes it easy to compliantly hire, pay, and manage talent.
Velocity Global’s rebrand reflects its commitment to customers and an industry that is seeing more demand than ever before. Economic factors like the need for globalization and market expansion, as well as geographic flexibility demanded by workers has made it critical for companies to expand their workforce across borders.
Make Opportunity Borderless for People Everywhere
The world is a different place with Velocity Global, both for businesses and talent. The borders that have contained us for so long no longer apply—there are no restrictions on who we hire, where we work, or who we work for. Opportunity is everywhere.
This new brand joins a heightened vision that better defines the gravity, scope, and true purpose of Velocity Global. Combined with a company-wide commitment to raising the bar for our customers, Velocity Global’s brand is aimed to better resonate with customers, supported employees, and partners, and to unite them as a team. It’s a critical piece of what makes Velocity Global a leader in this industry and its ability to truly make opportunity borderless for people everywhere.
“I was drawn to Velocity Global because of the impact it can have for people and businesses around the world. Our elevated brand mirrors a relentless commitment to helping our customers follow their business vision without limits and to provide people everywhere with a borderless workforce,” said Frank Calderoni, Velocity Global CEO. “Together with significant enhancements to our technology platform, updated integrations with partners across the industry, and more seamless and self-service support for our customers, this new brand represents an exciting new chapter for Velocity Global.”
The company also recently announced more intuitive product design and navigation, combining its industry-leading accuracy and attention to detail with speed and automation. Customers are already enjoying further reduced time to hire and onboard talent through a more seamless experience and increased visibility into their global workforce.
Branding Company, Red Antler, supported the Velocity Global team throughout the rebrand process. “Red Antler comes in at pivotal moments of business growth and across all stages of brand development,” said Erin Collis, Executive Creative Director, from Red Antler. “From day one, we saw an opportunity to develop the Velocity Global brand in a way that more effectively revealed the work they were doing. We helped bring that story to life in a bold and groundbreaking way, allowing the light to shine on the impactful work they are doing all over the globe.”
To learn more about how Velocity Global makes the world borderless, go to www.velocityglobal.com. To learn more about our new brand read our blog.
About Velocity Global
Velocity Global gives you the power to build your team everywhere—combining seamless technology and local expertise in 185+ countries. We make it simple to compliantly hire, pay, and manage talent anywhere. With Velocity Global, the world is yours. Start hiring across borders at VelocityGlobal.com.